Author: Sarah Buhr

Not to be overshadowed by the Apple Watch, AliveCor announces a new 6-lead ECG reader Apple’s announcement last week of a Watch with an FDA-approved ECG reader to track heart health looked to be the undoing of original ECG reader company AliveCor. But, to prove it still has a hearty pulse, AliveCor tells TechCrunch it is coming out with a “never-before-seen” 6-lead electrocardiogram (ECG), pending FDA approval. In a care clinic, a patient typically has 12 leads, or stickers placed across their chest to pick up data from their heart….

Kegel trainer startup Elvie is launching a smaller, smarter, hands-free breast pump Elvie, a Berlin-based startup known best for its connected Kegel trainer is jumping into the breast pump business with a new $480 hands-free system you can slip into your bra. Even with all the innovation in baby gear, breast pumps have mostly sucked (pun intended) for new moms for the past half a century. My first experience with a pump required me to stay near a wall socket and hunch over for a good twenty to thirty minutes…

Google Street View cars will be roaming around the planet to check our air quality with these sensors Aclima, a San Francisco-based startup building Internet-connected air quality sensors has announced plans to integrate its mobile sensing platform into Google’s global fleet of Street View vehicles. Google uses the Street View cars to map the land for Google Maps. Starting with 50 cars in Houston, Mexico City and Sydney, Aclima will capture air quality data by generating snapshots of carbon dioxide (CO2), carbon monoxide (CO), nitric oxide (NO), nitrogen dioxide (NO2),…

The Amazonization of Whole Foods, one year in Amazon promised to breathe new tech into the relationship with Whole Foods after putting a $13.7 billion ring on it one year ago. So how did that promise shake out? At the time, Amazon said the goal was to make “high-quality, natural and organic food affordable for everyone.” Bananas, avocados and even tilapia was going to be cheaper than before. Prime members would receive increased benefits with discount rewards and Amazon drones would be delivering packages right to your door. Okay, that last bit…

Taking a spin with Garmin’s vivosmart 4 activity tracker, out today Garmin continues to go head-to-head with Fitbit with the launch of its latest offering — the vivosmart 4 activity tracker. This sleek new wristband not only tracks steps, activities and gives you the weather but also comes with a blood oxygen sensor and will tell you how much energy you have saved up for your next full throttle burn session. That new body battery energy calculator estimates the body’s energy reserves to help you figure out when you feel…